Amadeus study reveals Generative AI is top priority for travel sector – but emerging challenges need to be addressed
Generative Artificial Intelligence (AI) has emerged as the primary catalyst for innovation within the travel sector, reshaping how businesses interact with customers, deliver services, and optimize operations. As the industry looks toward 2025, travel technology leaders identify Generative AI as a top priority, signalling a profound shift in the focus and investment of the industry. […]