Ras Al Khaimah Appoints Global Tourism Leader Phillipa Harrison as CEO of RAKTDA
Ras Al Khaimah, UAE – August 25, 2025: The Government of Ras Al Khaimah has announced the appointment of Phillipa Harrison as the new Chief Executive Officer of Ras Al Khaimah Tourism Development Authority (RAKTDA).
Formerly the Managing Director of Tourism Australia, Ms. Harrison brings decades of international tourism expertise across global markets and will lead the Emirate’s bold vision to position itself as the “Destination of the Future.”
Sheikh Ahmed bin Saud Al Qasimi, Chairman of RAKTDA’s Executive Committee, said:
“Tourism is at the heart of Ras Al Khaimah’s strategy. It is our fastest-growing sector, and we’ve achieved remarkable milestones in a short period. Ms. Harrison’s wealth of knowledge and leadership, particularly during her tenure with Tourism Australia, gives us full confidence in her ability to drive our ambitious goals and strategic targets forward.”
Commenting on her new role, Ms. Harrison said:
“I’m honored to join at such an exciting time. Ras Al Khaimah has already established itself as an international success story, and I look forward to driving even greater growth in the years ahead.”
Her appointment aligns with the Government’s vision to cement Ras Al Khaimah as a leading sustainable tourism destination, building on the success of welcoming a record 650,000 visitors in the first half of 2025 and working towards the ambitious target of 3.5 million visitors annually by 2030.
