Los Angeles Tourism & Convention Board Engages Indian Trade Partners at 11th Brand USA India Mission
Los Angeles Tourism & Convention Board (LA Tourism) marked its dynamic presence at the 11th Brand USA India Mission, held in Hyderabad from January 19th to 23rd, 2025. This prominent event brought together key trade partners and media representatives from India, reinforcing Los Angeles’ commitment to the Indian travel market.
The LA Tourism delegation was led by Ms. Rofia Larsson, Vice President of Global Trade Development, alongside Ms. Seema Kadam, Regional Director, and Ms. Lakshmi Hariharan, Manager of Global Communications. Together, they presented Los Angeles as a hub of culture, entertainment, and innovation, while unveiling significant updates that further position the city as a top destination for Indian travellers.
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Los Angeles: A City of Cultural and Entertainment Diversity
Los Angeles, globally renowned as the entertainment capital of the world, offers an unparalleled blend of cultural richness and entertainment experiences. The LA Tourism team emphasized the city’s commitment to constantly evolving and delivering new, exciting experiences for international visitors.
During the Brand USA India Mission, the team highlighted key attractions such as:
- World-class museums like The Academy Museum of Motion Pictures and the Getty Center.
- Iconic landmarks, including the Hollywood Walk of Fame, Santa Monica Pier, and Griffith Observatory.
- Immersive entertainment options, ranging from studio tours at Universal and Warner Bros. to live performances at the Walt Disney Concert Hall.
Major Events Transforming Los Angeles
Los Angeles is currently in the midst of a dynamic transformation, with major events and infrastructure projects reshaping the city’s future. Ms. Seema Kadam shares, “Los Angeles is experiencing an incredible decade of sports and culture. With world-class events such as the 2026 FIFA World Cup, NBA All-Star Games, Super Bowl XVI, and the 2028 Olympic and Paralympic Games, the city is ready to welcome the world in ways we’ve never seen before. And that’s not all – we’re also undergoing a multi-billion-dollar upgrade to Los Angeles International Airport, which will redefine the travel experience for international visitors.”
“India is the number 1 emerging market for LA, and we are thrilled to engage with our trade partners in India to showcase diverse experiences, from world-class museums, and dining to iconic sporting events and immersive entertainment” adds Ms. Kadam
Innovative Cultural Initiatives and New Attractions
Los Angeles continues to expand its cultural and artistic footprint with the introduction of new attractions and initiatives designed to captivate visitors. Key highlights include:
- Destination Crenshaw: A transformative $100 million outdoor art and culture initiative, celebrating the city’s African-American heritage through public art and cultural programs.
- The Intuit Dome: A cutting-edge sports arena set to redefine live entertainment and basketball experiences.
- New Museum Openings: Additions like the Lucas Museum of Narrative Art enrich Los Angeles’ already diverse museum landscape.
These initiatives demonstrate LA’s commitment to embracing innovation while honouring its deep cultural roots.
Why Los Angeles Stands Out for Indian Travelers
Los Angeles offers something for everyone, making it an ideal destination for Indian travellers, whether they are families, solo adventurers, or groups. Some key reasons why Indian visitors are drawn to Los Angeles include:
- Family-Friendly Attractions: Theme parks like Disneyland Resort and Universal Studios Hollywood remain perennial favourites.
- Vibrant Culinary Scene: From Michelin-starred restaurants to authentic global cuisines, Los Angeles caters to every palate.
- Shopping Destinations: Luxury shopping at Rodeo Drive, vintage finds at Melrose Avenue, and premium outlets provide diverse retail options.
- Diverse Neighborhoods: From the glamour of Beverly Hills to the vibrant cultural hubs of Little Tokyo and Koreatown, every corner of Los Angeles tells a unique story.
Elevating the Travel Experience: LAX Upgrades
As part of its ongoing transformation, Los Angeles International Airport (LAX) is undergoing a multi-billion-dollar upgrade, set to enhance the travel experience for international visitors. These upgrades include:
- Modernized terminals with improved amenities and streamlined services.
- Enhanced connectivity to key city landmarks via the Los Angeles Metro system.
- Sustainability initiatives, making LAX a leader in environmentally conscious airport operations.
This commitment to innovation ensures that visitors to Los Angeles experience world-class service from the moment they arrive.
Los Angeles Tourism’s Vision for the Future
The Los Angeles Tourism team’s participation in the Brand USA India Mission underscores the city’s ambition to remain an ever-evolving hub of innovation, culture, and entertainment. By strengthening ties with Indian trade partners and showcasing new developments, LA Tourism is paving the way for a thriving travel future.
For Indian travellers, Los Angeles promises a unique combination of iconic attractions, cultural experiences, and exciting new opportunities, ensuring unforgettable memories in the City of Angels.
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