IIFA 2025: Celebrating 25 Years of Cinematic Brilliance in Jaipur
The International Indian Film Academy (IIFA) Awards is set to mark its historic Silver Jubilee edition in 2025 with unparalleled grandeur. From its inception in 2000, IIFA has redefined the global reach of Indian cinema, and this year’s celebration promises to honour 25 glorious years of excellence. Hosted in the majestic Pink City of Jaipur, Rajasthan, at the Novotel Jaipur Convention Centre, Tonk Rd, Sitapura Industrial Area, Sitapura, Jaipur, Rajasthan 302022, from March 8th to 9th, 2025, the event will seamlessly blend Bollywood’s glamour with Rajasthan’s cultural heritage.
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A Regal Celebration in the Land of Kings
Jaipur, a UNESCO World Heritage Site, stands as the perfect venue for IIFA’s landmark event. Known for its grand palaces, intricate architecture, and vibrant traditions, the city offers a rich backdrop for the celebrations. From the ornate Hawa Mahal to the imposing Amber Fort, Jaipur’s regal charm adds a unique dimension to this cinematic extravaganza.
Rajasthan’s cultural diversity—embodied in its traditional music, dance forms, and culinary delights—makes it a fitting host for IIFA. Attendees will experience not just the grandeur of Indian cinema but also the immersive beauty of Rajasthan’s artistry, from handcrafted jewellery to exquisite textiles.
IIFA 2025 Theme: Silver is the New Gold
The theme, “Silver is the New Gold,” celebrates 25 years of cinematic excellence. Silver symbolizes the enduring legacy and tradition of Indian cinema, while gold represents its brilliance and future aspirations. Over the years, IIFA has evolved into a transformative platform, bringing Indian films and artists to the global stage.
Key Highlights of IIFA 2025
- Sobha Realty IIFA Digital Awards Co-Presented by NEXA: This debut segment on March 8th, 2025, will honour achievements in OTT and digital entertainment, emphasizing IIFA’s adaptability to evolving industry trends.
- NEXA Presents IIFA Awards Co-Presented by Sobha Realty: The grand finale on March 9th, 2025, will celebrate cinematic excellence, recognizing the profound impact of Indian films globally.
- Star-Studded Performances and Appearances: Iconic Bollywood stars, including Shah Rukh Khan, Kartik Aaryan, and Nora Fatehi, will headline the celebrations with mesmerizing performances and heartfelt tributes to Indian cinema.
Global Luminaries and Cultural Exchange
This milestone edition of IIFA is set to unite Bollywood celebrities, South Indian cinema artists, OTT creators, and global dignitaries. By fostering cultural exchange, IIFA continues to serve as a bridge between Indian cinema and the world, creating a shared platform for artistry and innovation.
Ms Diya Kumari, Hon’ble Deputy Chief Minister of Rajasthan, expressed, “Inspired by our Honourable Prime Minister of India, Shri. Narendra Modi’s vision of boosting tourism through innovation, Rajasthan proudly embraces this opportunity to showcase its splendour. We are honoured to host the 25th Silver Jubilee Edition of the prestigious IIFA Awards in the magnificent city of Jaipur.
Commenting on the occasion, Mr. Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Limited, said, “For the past nine years, NEXA, a lifestyle automotive brand, has proudly partnered with IIFA, a collaboration that has grown stronger and more meaningful with time. Rooted in our philosophy of “Create and Inspire,” we share a deep connection with the film industry, celebrating icons and upcoming talent while creating countless inspiring moments that resonate with today’s generation.
Sustainability and the IIFA Green Challenge
IIFA 2025 isn’t just about celebrating the past—it’s also focused on creating a sustainable future. The IIFA Green Challenge, in collaboration with Challenge for Green (CFG) and supported by Rajasthan’s Forest & Environment Ministry, will plant a tree for every attendee. The initiative underscores IIFA’s commitment to environmental stewardship, water conservation, and women’s empowerment.
The #IIFA25 Garden will stand as a living testament to this commitment, immortalizing IIFA winners and promoting sustainability through actionable initiatives.
Partnerships That Elevate IIFA
IIFA 2025 enjoys strong partnerships with leading brands, each bringing a unique dimension to the event:
- NEXA: As a long-term partner, NEXA will unveil the E-Vitara, their first electric SUV, emphasizing innovation and sustainable mobility.
- Sobha Realty: A three-time partner, Sobha Realty will sponsor the Digital Awards, reflecting their dedication to precision and storytelling excellence.
- Zee Entertainment: As the official broadcast partner, Zee will showcase the event across linear and digital platforms, ensuring global accessibility.
- District by Zomato: As the official ticketing partner, the District will provide exclusive access to cinema enthusiasts worldwide.
Shah Rukh Khan and the Legacy of IIFA
As 2025 marks the Silver Jubilee celebrations of the International Indian Film Academy (IIFA), Shah Rukh Khan, the cinematic icon and a cherished star in IIFA’s remarkable 25-year journey, graced the Mumbai press conference. Sharing his excitement about being part of the milestone Silver Jubilee Edition in Jaipur, Rajasthan, Shah Rukh said, “Some of my most treasured memories are woven into the journey of IIFA and celebrating its Silver Jubilee in the vibrant city of Jaipur, Rajasthan, is nothing short of magical. From the iconic inaugural ceremony at the Millennium Dome in London to 25 years of unforgettable moments, IIFA has been a shining beacon of Indian cinema’s global resonance.
It’s not just an event; it’s a legacy—a testament to the power of storytelling, culture, and artistic brilliance that transcends borders. To be part of this extraordinary journey fills me with immense pride and gratitude. As we gather to celebrate IIFA’s historic milestone, I eagerly look forward to reliving the magic and creating new memories with fans and friends in the heart of Rajasthan.”
Kartik Aaryan shared his excitement about hosting the landmark 25th edition of IIFA in Jaipur, Rajasthan, saying, “I am thrilled to celebrate the global success of Indian cinema in the vibrant heart of Jaipur, Rajasthan, as I take on the honour of hosting IIFA’s historic 25th-anniversary celebration this March. Making my debut as the host for the world’s biggest celebration of Indian cinema is something I have eagerly anticipated, and it’s the perfect way to kick off 2025. IIFA’s grand milestone in the Pink City promises an unforgettable spectacle for fans across the globe.”
Nora Fatehi expressed her excitement about performing at the IIFA Weekend and Awards, saying, “IIFA has always been a celebration of the best in Indian cinema, creating unforgettable memories for artists and fans across the globe. My journey with IIFA began in 2022, and this being my fourth consecutive performance on its grand stage, I continue to feel the unmatched love and energy of audiences who make this platform truly spectacular.
As IIFA celebrates its 25th anniversary, it stands as a shining symbol of Indian cinema’s boundless creativity and universal appeal. Being part of this historic Silver Jubilee celebration in Jaipur, Rajasthan is both a privilege and a moment of immense pride. I am incredibly excited to perform at IIFA’s monumental anniversary celebration and create yet another unforgettable memory with the fans and the IIFA family!”
Mr. Ravi Menon, Chairman of Sobha Group said, “At Sobha Realty, we are thrilled to continue our partnership with IIFA for the third consecutive year, celebrating its momentous Silver Jubilee edition in the cultural heart of Rajasthan. Over the past two years, our association as the title sponsor of IIFA Rocks has highlighted our mutual dedication to excellence and forging meaningful connections. This year, we are honoured to present the Sobha Realty IIFA Digital Awards, embodying our commitment to precision, innovation, and transformative storytelling.
A Vision for the Future of Indian Cinema
Andre Timmins, Co-Founder of IIFA, expressed his excitement, saying, “Guided by the vision of our Honourable Prime Minister of India, Shri Narendra Modi, to boost tourism through innovation, we are proud to announce the 25th edition of IIFA—our monumental Silver Jubilee celebration—in the cultural heart of Rajasthan, Jaipur.
Mr. Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association, “Zee is delighted to be IIFA’s official broadcast partner for the second consecutive year. Building on the incredible reach and engagement we achieved last year through our expansive linear and digital platforms, we are certain that this year’s special Silver Jubilee celebrations in Jaipur will exceed those milestones.
With the largest Hindi movie library and strategic investments in a wide range of movies through Zee Studios, Zee has firmly bet on India’s passion for its vibrant movie culture. Therefore, this collaboration with IIFA is a natural extension to our portfolio and we are confident of setting new benchmarks in cross-platform viewership this year and further solidifying our leadership in showcasing the brilliance of Indian cinema and its talented artists to millions of households worldwide.”
Commenting on the occasion, Kunal Khambhati, Founder & COO – Events, District by Zomato, said, “We are incredibly excited to partner with IIFA as the Official Ticketing Partner for its historic 25th-anniversary celebration in Jaipur Rajasthan. IIFA has united cinema enthusiasts worldwide as it represents the very essence of the iconic Indian cinema industry and has been a defining force in pop culture for years. This partnership aligns seamlessly with the District’s vision of offering one-of-a-kind experiences to our consumers. Through this collaboration with IIFA, we aim to bring together those who have a shared passion for cinema and its brilliance, providing them with exclusive access and unforgettable memories at this landmark event.”
Mark Your Calendars for IIFA 2025
Mark your calendars for this iconic celebration of Indian cinema and global artistry in the heart of Jaipur, Rajasthan.
Stay tuned for more updates and details
- Website https://www.iifa.com/
- Instagram https://www.instagram.com/iifa/?hl=en
- Facebook https://www.facebook.com/IIFA/
- YouTube https://www.youtube.com/user/IIFA
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