Bhutan -the Land of the Thunder Dragon

Tourism Council of Bhutan – the government body responsible for marketing, planning, regulating and monitoring tourism in Bhutan has appointed Charson Advisory Services Pvt. Ltd. as their India representative office. This is the first time that Bhutan will be represented in India. Charson Advisory headquartered out of Mumbai is India’s one of the leading destination marketing, brand management and public relations agencies dedicated to the Indian travel and tourism industry. Untitled-19The company boasts of a diverse range of travel and tourism related clients that include tourism boards, travel search engines and the hospitality sector. Charson Advisory will be responsible for carrying out marketing initiatives, trade industry relations, media networking and public relations activities in India on behalf of Tourism Council of Bhutan. Commenting on their heightened presence in India, Mr. ThujiDorjiNadik, Acting Managing Director for the Secretariat of the Tourism Council of Bhutan commented, “We have always felt close to India on account of our proximity to the country, its people and association through trade and tourism. Given the importance and potential of the Indian outbound market, we have entrusted Charson Advisory with the responsibility of further strengthening Bhutan’s relationship with Indian travel trade community, travelers and developing new niche market segments.” In the year 2011, Bhutan received 65, 756 high-end visitors with a growth of 56.65% over year 2010 and this does not include 35,077 regional tourists coming via land. On being appointed as the representative office, Carl Vaz, Chairman & CEO of Charson Advisory,commented, “We are immensely proud to have been selected as Tourism Council of Bhutan’s India representative office. Untitled-20Our aim will be to promote various strengths of Bhutan by focusing on the luxury market segment by highlighting the culture and heritage, sports and wellbeing aspects of the destination. Given the burgeoning outbound market in India, we are confident of increasing the number of quality Indian tourist arrivals into Bhutan through active cooperation of the Indian travel fraternity.” Further commenting on their niche segment promotional strategy, SonaleeVaz, Managing Director of Charson Advisory said, “Bhutan is a relatively unexplored and romantic destination for Indian honeymoon segment. With its unique blend of diverse ecology and culture, coupled with the increasing trend of Indians wanting to escape to international locales, Bhutan makes for the perfect choice. We aim to also promote Bhutan as a wedding destination in the short haul segment. We will also concentrate on working closely with the Indian travel fraternity to launch more qualitative and diversified packages in time for the honeymoon and wedding season.”

Comments are closed.